SOME BY MI · Miracle in Me
Campaign platform for a global skincare brand

The overview
A letter today, delivered a year from now.
- Services
- Website DesignCustom System
- Tech stack
- FigmaNext.js


The challenge
Turn a campaign message into a moment
Acne positivity is easy to say and hard to feel. SOME BY MI wanted participation that means something personal and still connects back to the Miracle range a year later.

Approach
Two minutes, no account, one promise
We designed a three-step flow: write the letter, add a photo of today, verify your email. A bright green campaign look, an anonymous letter wall and clear privacy notes keep it warm and safe.

Design & Build
A custom system behind a simple page
The Next.js platform handles letter submission, photo upload, email verification, moderation for the public wall and scheduled delivery on 30 August 2027, with the product range built into the page.


The result
Participation that lasts a year
Every sealed letter becomes a reason to come back to the brand, and the wall of real letters gives new visitors the confidence to write their own.
testimonials
"We needed a professional website to showcase our technology solutions, and Finetune exceeded our expectations. The design is clean, and the functionality is seamless. Highly recommended for B2B industries!"
Danan Wingus Sakti
Technology Provider for Oil & Gas
keep reading
Related case studies

2026
The Mahjong Masters
A website for The Mahjong Masters in Sydney that brings set rentals, original merchandise and a library of more than sixty mahjong guides together in one place.

2026
Carify
A dark, moody digital showroom for a luxury car dealer, built around performance, prestige and curated exclusivity.
start here
Tell us what you need built.
Send a brief and we reply within one working day with an honest read on fit, timeline and budget. No pitch attached.

