Finetune

An online store your team can run and your buyers can order from.

Custom native online stores with product catalogs, cart and end-to-end checkout, built around how you sell and run by your own team.

selected work

Built by the same team

Aquila
E-commerce

2024

Aquila

Partnering with Aquila, an Indonesian home coffee machine brand, we designed and built an online store that pairs a premium brand feel with a clear path to purchase.

Merché
E-commerce

2024

Merché

Partnering with Merche, a playful Indonesian bag and accessories brand, we designed and built an online store that feels as colorful as the products it sells.

Insura
Insurance

2025

Insura

Partnering with Insura in 2025, we set out to clarify corporate insurance services and turn interest into qualified quote requests. We built a Figma system with brand components, solution pages by sector, pricing and coverage tables, quote and claim flows, FAQs, and trust signals that guide action. The kit speeds content creation, unifies messaging across teams, and prepares a clean handoff to the future website and CRM.

Quaka Logistic
B2C

2025

Quaka Logistic

Rebuilt an ageing logistics site into a fast, lead-focused platform that lifted inquiries 38% for a B2B freight company.

I-Secure
Insurance

2025

I-Secure

Partnering with I Secure in 2025, we set out to make insurance services easier to understand and faster to purchase. We created a Figma system with brand components, policy and benefit modules, quote and claim flows, pricing tables, FAQs, and trust signals that guide users to action. The kit speeds content creation, keeps messaging consistent across channels, and prepares a smooth handoff to the upcoming website and CRM.

Praglas Raya
Chemical

2025

Praglas Raya

Partnering with Praglas Raya in 2025, we set out to speed product discovery and convert visits into qualified quote requests for chemical supplies. We designed the structure in Figma and built a modular site in WordPress and Elementor with reusable product templates, clear specification and safety data sections, category filters, and decisive inquiry prompts. The result shortens time to the right product, keeps data consistent, and simplifies updates for the team.

AJ Applied
Human Resources

2025

AJ Applied

Partnering with AJ Applied in 2025, we set out to clarify HR outsourcing services and convert interest into qualified inquiries. By mapping service pathways, building a conversion focused site in WordPress and Elementor, and standardizing intake and contact flows, we reduced prospect friction and simplified updates. The modular page system scales to new service lines and future career listings.

Danari Hari
Retail

2025

Danari Hari

Partnering with Danari Hari in 2025, we set out to translate a fashion concept into a market ready visual system and buyer friendly story. We crafted a Figma design kit that includes brand identity, lookbook layouts, product cards with size and color variants, and a launch toolkit for social and retail. The system prepares the brand for ecommerce and wholesale presentations.

View all work

what’s included

From product page to paid order

  • Custom store design

    Product, category and brand pages designed around your products and buyers, not a ready-made theme.

  • Product catalog

    Variants, specifications, stock and pricing, structured so buyers find the right item quickly.

  • End-to-end checkout

    Cart, shipping, payment and order confirmation in one flow, on your own site.

  • Order & stock admin

    An admin where your team handles products, stock, orders and customers day to day.

  • SEO & product data

    Clean product URLs, structured data and metadata so products can be found in search and AI answers.

  • Analytics & handover

    Sales and conversion tracking from launch, and every login handed over to your team.

Scope & engagement

Clear scope. No surprises.

  1. 01

    Catalog store

    Products, cart and checkout for a focused range, with an admin for orders and stock.

  2. 02

    Custom commerce

    Larger catalogs, customer-specific pricing, quote requests or integrations with your inventory or accounting system.

  3. 03

    Scope drivers

    The number of products and variants, payment and shipping options, and which systems the store has to connect to.

  4. 04

    Engagement

    A written proposal with a fixed scope and price. After launch, the store can move to the maintenance plan.

how it works

Scope before price. Five steps.

  1. yoursite.com64issue 02 · contrastperformance

    Step 01

    01 / 05

    Audit

    We review your current site, from speed and UX flows to accessibility, SEO, and code, and flag what's out of line.

    What you get

    • Speed & Core Web Vitals
    • Accessibility & UX flows
    • SEO & code review
  2. featuresyouabcpremiumbudgettemplatecustomabcyougap · 3 of 6 featuresopen space

    Step 02

    02 / 05

    Discovery

    We study your competitors and market to see what works, what's missing, and where you can stand out.

    What you get

    • Competitor teardown
    • Feature & content gaps
    • Positioning direction
  3. homepage · desktoplayersDesktopNavHeroTHeadingButtonCardsFooterdesignx 24y 64w 128h fillfilld21b11radius8auto layoutdesktop · 1440108 × 2042 × 16156 × 48

    Step 03

    03 / 05

    Design

    We design every page and component, then hand off a design system the build follows.

    What you get

    • Page designs
    • Component library
    • Design system handoff
  4. finetune — index.htmlexplorer⌄ src⌄ pagesindex.html⌄ componentshero.jsnav.jscards.jsstyles.csspackage.jsonindex.htmlstyles.css1<!doctype html>2<html lang="en">3<body>4 <nav class="menu"></nav>5 <section class="hero">6 <h1>Built to scale</h1>7 </section>8 <section class="work"></section>terminal$ npm run buildbuilding 12 pages…✓ built in 1.42smain · 0 problemsutf-8

    Step 04

    04 / 05

    Build

    We develop it on the stack that fits, from CMS sites to custom web apps, clean, fast, and tested before it goes live.

    What you get

    • Front-end & back-end development
    • CMS or custom stack
    • Testing & QA before launch
  5. status99.98%uptime · 90dall systems normalchecked 1m ago

    Step 05

    05 / 05

    Maintenance

    We keep your site fast, secure, and up to date after launch, fixing issues before your users notice.

    What you get

    • Uptime monitoring
    • Updates & security patches
    • Monthly fixes & report

FAQ

Common Questions

No. We build custom native stores designed around your products, with checkout on your own site and an admin your team runs.

send a brief

Tell us what your website needs to do.

Our Jakarta team replies within one working day.

What do you need?
Estimated budget

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brief received

Thanks. We'll be in touch.

We'll follow up by email or WhatsApp within one working day with an honest read on fit, timeline and budget.

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Tell us what you need built.

Send a brief and we reply within one working day with an honest read on fit, timeline and budget. No pitch attached.