Praglas Raya
Product website for a chemical supplier
The overview
A product-led chemical supply website where buyers find the right grade and request a quote without calling.
- Services
- Website DesignWeb Development
- Tech stack
- WordpressBricks BuilderFigma
The challenge
Specs come before the sales call
Chemical buyers need exact specifications and safety data before they speak to anyone in sales. When that information is hard to find, the conversation stalls or never starts. Praglas Raya needed its catalogue to answer technical questions first and invite inquiries second.
Approach
Plan the catalogue around decisions
We mapped the site structure in Figma around how buyers search: by category, then by grade, then by specification. Inquiry prompts were placed at the moment a buyer confirms a product fits, rather than at the bottom of a long page.
Design & Build
Modular templates in WordPress
We built a modular WordPress and Bricks Builder site with reusable product templates, clear specification and safety-data sections and category filters. Every product follows the same layout, which keeps the catalogue tidy as it grows and makes technical data easy to compare.
The result
A catalogue the team can run
Buyers now reach the right product faster and can request a quote without picking up the phone. Praglas Raya's team adds and updates products on its own, and the catalogue stays consistent across every listing.
testimonials
"We needed a professional website to showcase our technology solutions, and Finetune exceeded our expectations. The design is clean, and the functionality is seamless. Highly recommended for B2B industries!"
Danan Wingus Sakti
Technology Provider for Oil & Gas
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